Periods and Period Sex are uncomfortable topics within today's society, particularly amongst young adults. As a result there's a 50/50 divide amongst whether it's acceptable to partake in it. For the argument against it, many lack understanding and education regarding the topic. For the argument for it, many feel shamed due to the social stigmas and misconceptions surrounding it. Do The Nasty is a campaign that advocates that it's totally cool and normal to get down and dirty on your period.
D&AD Newblood Pencil Winner 2019
See more at: https://www.dandad.org/awards/new-blood/2019/mckinsey-design-the-case-for-her/3474/do-the-nasty/
Submission video I made as part of the group submission.